WeTopia: Play for Good
At first glance WeTopia may look like just another online social game for facebook. Fortunately it is more than that. WeTopia is similar in gameplay to Farmville, with one major twist… you Play for Good. As you advance in WeTopia, you create real change in the real world. Helping to feed children or build schools…But how does that work?
SOJO Studios came to us to produce a short video explaining how “Gaming for Good” works. To explain how giving the in-game currency of JOY, actually affects the real world.
Here’s what we did! Enjoy.
The idea of groups of people, working together to make change was important to illustrate. As well as the line between game-world and real-world. So we decided to bring the game to “Life” by shooting all the game elements, and letting them live in the real world rather than digitally animated on the computer. So we just had fun with it! Bringing back the human element, playfully, by puppeteering everything on sticks. Andrew and I turned the office into a little arts and craft, stop-motion set.
Thanks for watching!
Ryan
CREDITS:
Client: SOJO Studios | Production Company: Digital Twigs | Creative Director, Animator: Ryan Wehner Photographer, Awesome Maker: Andrew Tomayko | Sound Design: Chad Pieper | Script Editor: Colleen Towler | Thanks to: Jonas Studer and Alex Diana | Sandwich Artist: Mike Kasper
Source vimeo.com